What’s in it for the theme park?
Incremental net profit.
According to our research and discussions with major theme park operators, the YourDay offering has the potential to be the highest per capita theme park merchandising product ever.
Our research shows that 50% of visitors will buy the DVD – see here for more detail
Huge children's market.
YourDay not only gives adult guests the opportunity to capture their fun on the faster ‘thrill’ rides, but it also offers parents the opportunity to catch their children's experience on the kiddy rides and other child-oriented activities – all professionally produced.
Unique marketing tool.
Thanks to the unique personalization of YourDay DVDs and downloads and the emergence of huge internet communities, YourDay products will be shared with friends, relatives, and classmates substantially more than existing off-the-shelf non-personalized souvenirs. In this way, it will serve as a powerful marketing brochure for theme parks.
Incentive for full-price admission tickets.
We expect that the inclusion of a ‘free’ personalized DVD with the purchase of a full price admission ticket will serve as a strong incentive for guests to reserve or buy full price tickets.
Shows the park at its best.
The high quality YourDay video beautifully showcases the theme park, capturing guests and their families during peak times of fun and excitement.
A park attraction in itself.
The YourDay production and distribution studio within the park will itself be a park attraction. This gleaming, high-tech, fully robotic system of multiple DVR stacks and flashing LEDs will be a technological marvel that is as impressive and visually stimulating as it is precise and efficient in producing the YourDay product.
Easy to update with new park attractions.
It will be simple to update the master DVD when theme parks develop new rides, attractions and special events, which could result in repeat sales year after year.
Unlimited promotional opportunities.
Theme parks may use YourDay DVDs to preview and promote their own ventures - including other properties, studio film releases, new rides and coming attractions - as it’s easy to add video teasers and other ’special features’ to the master DVD.
Compulsion to buy.
At the end of the day, guests will know that several minutes of personalized video of themselves and their families are being held in digital storage. Our sales literature and personnel will explain that, in order to free up the necessary digital storage space to operate the next day, all personalized video captured that day will be erased. We anticipate that many people will feel compelled to buy the product simply because they’ll be uncomfortable knowing that, unless they buy it, their personalized video images will be destroyed and lost to them forever.
Liability protection.
Multiple cameras installed throughout the park could provide limited liability protection in the event of ride accidents or guest injury claims.
Enhanced memory of park experience.
YourDay may influence how guests ‘remember’ their park experience, showing the theme park only at its best. The DVD and downloads will show no negative aspects, such as large crowds or long lines, so after several viewings guests will come to remember their family's experience as it’s portrayed on the video and emotionally enhanced by the soundtrack, leaving the guest with a completely positive experience which will be long-remembered.
