Branding and Merchandizing
The YourDay brand has been developed to reflect the excitement and vibrancy of a theme park and destination venue experience. Its flexibility allows us to personalize it to the attraction, as you can see with the inclusion of “Alton Towers” in the logo.
The brand has its own identity but works within the context of the attraction’s brand, so that guests will view YourDay as an offering directly from the park (if that is what the park wishes).
These images illustrate the application of the brand across a range of media at Alton Towers.
